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December 28, 2017

It’s with great excitement and pride that we welcome health and fitness industry leader, Jen Widerstrom, as our partner for the SHAPE® activewear collection. Known as the loveable (and undefeated!) coach on The Biggest Loser, advisor board member of SHAPE magazine, and best selling author of Diet Right For Your Personality Type, Jen is our secret weapon to help you crush all your goals.




Jen Widerstrom has made waves in the health and fitness community with her passion for helping others reach their true potential to live a healthy, active and thriving lifestyle. No one helps an individual take their first steps of fitness better than she does, teaching people to fight for themselves - to develop the power of their word and to show people how to finally believe in themselves. 


Widerstrom is a person of impact and is beloved for her authentic and real connection to her audience. By looking at the weight loss journey from the inside out, Jen's approach to wellness isn't as simple as a basic diet and exercise plan only addressing the symptoms of weight. She believes that all people are beautifully different and complex - and each person should celebrate and harness that individuality to help navigate through their own personal obstacles finally acknowledging themselves as an asset in their journey vs. the burden. Jen's methodology stands upon honoring the individual and through applying her self-experienced tools of success, people thrive and small victories are transformed into huge accomplishments. Work ethic, authenticity and sincere devotion to living in service of others enables her to be considered an irreplaceable extension of family to those she trains.


Born in the great city of Chicago suburbs, and with a life time of sports, it's no wonder where Jen's visceral passion and competitiveness stems from. After completing her degree at the University of Kansas in Sports Administration, she went on to become certified by the leading certification program in the country, National Academy of Sports Medicine with an emphasis in nutrition, balance training, cardio performance, reactive and resistance training as well as in neuromuscular stretching. She is also a certified Fitness Nutrition Specialist, a Master Trainer for Dynamax Medicine Balls and has also achieved her Crossfit Level 1 Certificate.


Widerstrom has been branded a top fitness expert by the entertainment community as well sharing her approach and wellness philosophy on shows like Dr. Oz, Kelly LIVE, The Talk, Today Show, Extra, E!, Access Hollywood LIVE, Hollywood Today LIVE and Larry King Now as well as the covers of Health, Oxygen, Muscle & Fitness Hers and features in Shape Magazine to name a few.


Jen lives her mantra of helping others well beyond the walls of the gym through philanthropic endeavors. As the host of the STRONG New York series she is the heart and leader behind these events that have already raised thousands of dollars and huge community awareness around men's and women's health issues, with ALL proceeds going to the Movember Foundation and Breast Cancer Research Foundation.  She has also volunteered at orphanages and schools throughout, Rwanda, Kenya and Malawi, Africa helping children to find self-confidence and esteem through sport and play. She has worked closely with CHLA (Children's Hospital of Los Angeles) and has also traveled many times to see our troops on Goodwill Military tours in Kuwait, Iraq, Korea's Green Zone and many other undisclosed locations, raising the morale of our brave service men and women.


For more on Jen, please visit  


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